ROI: The primary evidence for great consumer response includes:

• High Engagement: The interactive nature of the surf simulator was effective in engaging travelers in high-traffic airport locations.

• Effective Product Demonstration: Consumers found the experience compelling because it required them to wear the sunglasses to see the content, providing a memorable and effective way to understand the product's value.

• Positive Atmosphere: The event in Hainan was described as generating "buzz" and helping to create an experience that transported consumers to a "Hawaiian lifestyle."

These factors indicate that the campaign successfully broke through the usual travel retail noise, resulting in a favorable response from the targeted consumers.